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Meet ViaSat at APEX EXPO 2017, Long Beach, CA

APEX EXPO 2017 is in Long Beach, California, 25 – 28 September and ViaSat will be there!

Connect UP-Arconics-ViaSat-AIX-2017.pngWe elevate the passenger experience

The Airline Passenger Experience Association (APEX) is the only non-profit membership trade organization comprised of the world’s leading airlines, industry suppliers, major media groups and related aviation industry leaders. APEX is dedicated to elevating the passenger experience for more than 80% of global passengers, while driving industry initiatives and desired regulations.

Flight Path to the Connected Aircraft

APEX EXPO is the perfect event to tell the airline industry about ViaSat’s in-flight internet and wireless IFE services, and how we put passenger experience at the heart of everything that we do. Our new products in flight operations and onboard entertainment integrate perfectly with the ViaSat core offering of in-flight internet, to deliver the Flight Path to the Connected Aircraft.

Meet ViaSat at APEX EXPO 2017

We’d love the opportunity to meet you at APEX, so just click here and let us know when you’d like to connect up…

Who: Meet the ViaSat team.

What: Putting the passenger experience first, at APEX EXPO 2017.

Why: The ViaSat Flight Path to the Connected Aircraft allows airlines to deploy W-IFE quickly, then add in-flight internet later, using the same cabin network.

Where: Long Beach, CA.

When: 25 – 28 September 2017.


Learn about ViaSat products: www.viasat.com/airlines

Learn more about APEX: https://apex.aero/

APEX Board Election 2017

If you are a member of APEX, please vote for Michael Reilly, ViaSat, to the APEX Board. Thank you!

Arconics at the AIX EXPO 2015

AIX EXPO 2015

AIX 2015 in Hamburg was a great show for Arconics. The calibre of the attendees from airlines all over the world was impressive.  We had about forty meetings over the three days of the event, and were tired but happy as we left Hamburg on Friday morning. We’d like to thank the organizers for doing such a superb job.

 

Arconics Stand

Arconics Stand at 2015 AIX Expo

 

We were showcasing our market-leading aircraft mobile applications including AeroDocs EFB, CloudStore IFE, PaxApp Cabin Management, and the unified Arconics Platform which provides central administration, security, analytics and enterprise integration for all our products.

 

David demoing CloudStore

David Broderick demoing CloudStore

 

For us, the key learning points from AIX are that aircraft operators understand the operational savings and efficiencies that mobile devices can bring to the cockpit, cabin and on the ground, and see the potential for wireless IFE to drive loyalty and ancillary revenues over the entire journey.  The primary barriers to adoption for many airlines are the long development and implementation times for traditional mobile apps, and difficulties integrating them with each other and with existing enterprise applications. The Arconics Platform provides a proven, powerful, and flexible infrastructure to solve these problems, reducing costs and time-to-service, and providing deep real-time insight and analytics to the business.

 

CloudStore UI

CloudStore UI

The advent of powerful low-cost mobile devices creates an opportunity for airlines to transform inflight service and make cabin operations and related maintenance more efficient. Cabin crew are the primary touch point between airlines and passengers. Their ability to deliver personalised and better service can create extraordinary moments for passengers, resulting in long-term loyalty. Our PaxApp cabin management application gives cabin crew access to all of the information they need to serve passengers better, and provide timely information to any of the airline’s existing ground systems.

On the revenue side, air transport is evolving. Rapid changes in consumer behaviour and mobile technologies will change how airlines serve and compete. Mobile commerce is growing at 40% year on year. In a few short years, the vast majority of transactions and time online will be from mobile devices. This presents extraordinary opportunities for airlines. Few other industries have the customer insight, loyalty and trust that airlines have earned. No other industry has comparable uninterrupted time with their customers while delivering service.

Operators are starting to recognize that the mobile revolution that occurred on the ground can and will transform the airline passenger experience in the air – from pre-booking to post-journey, and also create extraordinary ancillary revenue opportunities and deeper loyalty and customer relationships – all key elements of CloudStore.

Niall O'Sullivan - CEO

Many IFE systems on the market miss this crucial point. They offer incremental improvement in the passenger experience onboard, but do not give airlines the real-time insight, control and commercial and technical flexibility to move the needle on the corporate bottom line.

We showed the end-to-end CloudStore IFE platform to many operators, and it was enormously gratifying to see that the problems that we’ve solved and the revenue opportunities that CloudStore creates resonate deeply with commercial, IFE, retail, and marketing executives in flag carriers, LCCs and regional and charter operators worldwide.

 

Falling hardware and connectivity costs will make 2015 the year when many airlines begin to deploy streaming IFE.  But that’s just the first act. Aircraft operators are beginning to recognize that streaming IFE isn’t IFE at all.  When delivered on a platform that rewrites the rules and enables new services, streaming IFE will become a cornerstone in every airline’s mobile strategy for the foreseeable future.

 

 

Arconics Team

The Arconics Team at AIX – Sean Coughlan, Michael Reilly, Aurora Pérez Machío, Niall O’Sullivan, Fergal Murray, Bozena Czajkowska, David Broderick.

 It’s a future that we can’t wait for – and we’re ready for. We look forward to joining you on the journey together.

The Future for Inflight Content by Arconics

The Future for Inflight Content

Content consumption habits and business models on the ground will ultimately shift content licensing for IFE too.

The way we consume content is rapidly changing. Gone are the days of crowding around the TV at a time a network programmed a particular movie or TV show.

Even cable subscriptions with their multi-channel offerings and programs repeated around the clock to enable ‘catch-up’ on something you may have missed now seem antiquated.

The game-changer? Internet Protocol Television (IPTV) with Subscription Video on Demand (SVOD) business models. Despite the technology and some products such as iTunes and Netflix being around for some years, in the last 12-18 months, SVOD delivered via IPTV has arrived globally, with force.

Many traditional network broadcasters now have their own apps for catch-up TV to allow you to watch programs already broadcast on demand on your own schedule. Combine this with the Over-the-Top (OTT) content players such as Hulu, Amazon and a variety of others and it’s clearly a very different landscape to how we now consume content. Even to the point where the OTT providers are commissioning their own highly successful productions, probably the best recently known example is House of Cards from Netflix.

No-one can deny the momentum of ‘binge-watching’ (many of us are guilty of a day spent watching multiple episodes of House of Cards or Game of Thrones, or a recent personal favourite of mine, Banshee) and with it the business models are changing.

I no longer need to sit through ad after ad on network television, watching a program when they schedule it, nor do I have to pay north of $70/month for a cable subscription. I can get a whole world of content by signing up to 2 or 3 SVOD services whilst cutting my monthly cost in half and having the convenience of watching content when I want. It helps that I have 100Mb/s internet download speed with unlimited data at home, that’s true – and those who may not enjoy such infrastructure may not be ready or able to take the leap into almost exclusive IPTV entertainment – but that will also change over time.

I should point out of course that the traditional networks have seen this coming and many are shareholders in some of the newer OTT providers. Smart move.

Back on the business models – take for example the announcement this week of an initial exclusive of HBO-GO for Apple-TV. Apple are a giant in their own right, but even they see the merit of such a marriage. As for HBO – a giant themselves – having immediate access to how many million Apple-TV’s in living rooms with their new IPTV/non-cable service is a great momentum builder. They both ‘get’ it.

So, what does this mean for Inflight Entertainment (IFE) and why am I writing about this on our blog?

I’ve long been saying that content licensing models for IFE need to be revisited.
Many of the models were developed back in the day when passengers shared an overhead screen and watched just one or maybe two movies on a long flight.

Content licensing for IFE since those days largely become a subset of new technologies but based around the older model for the overhead screen and in many cases a ‘per flight’ licensing arrangement. This was true for initial multi-channel PTV systems and then AVOD systems as well as portable and now streaming systems. It no longer makes sense in many ways.

In the distributors defence, content licensing has long been complicated with different revenues sitting in different areas of the studio not to mention geographic centric licensing, which is why airline licensing has sat in the ‘non-theatrical’ areas of studios forever. It’s just not as simple as saying you want to license a movie for an airline and then finish watching it in a hotel or at home later. The differences between what is classified as public performance and a private viewing are quite substantial.

No changes will be quick – or easy. But that doesn’t mean we aren’t due to at least look at it.  The catalyst might just be the massive momentum and business model shift we are seeing on the ground.

I’m looking forward to watching developments closely, to being a part of the future and to helping our customers along the ride. I’ll post updates when there’s something significant to share, so watch this space.

Michael Reilly, VP e-Enablement and Entertainment

Arconics Michael Reilly speaking at #PaxEx conference

Arconics VP e-Enablement + Entertainment speaking at the Passenger Experience Conference

Meet Arconics at the Passenger Experience Conference on the 13th of April in Hamburg. This one-day conference brings together thought leaders and key decision makers from the entire product and service spectrum of the industry. It is the perfect occasion to meet with your peers and network with industry leading experts and innovators, whilst capitalising on the insight and ideas presented by the foremost thinkers of the industry.

Join Arconics VP e-Enablement + Entertainment, Michael Reilly for a session on The Inflight Entertainment and Connectivity Debate: The Future for Inflight Content and learn how will early-window movies and other content fit into the evolving infotainment offer? New content options – how will YouTube, Facebook and social content…

For conference details please go to Passenger Experience Conference website. You will get the opportunity to network with top decision-makers in our industry. You will not want to miss this!

Looking forward to see you there!