Viasat Ireland
  • Products
  • Customers
  • Support
  • Contact Viasat
  • Webinar
  • Search
  • Products
  • Customers
  • Support
  • Contact Viasat
  • Webinar
Blog - Latest News
You are here: Home / Events Arconics / Meet the new Viasat
Viasat-commercial-aviation

Meet the new Viasat

01/12/2017/in Events Arconics /by bozena

Today, things are looking a little different around Viasat. After nearly 32 years with the original “ViaSat” logo, we’ve rolled out a new, modern logo.

The “why” is pretty simple

The Company has grown a great deal over the last three decades. We acquired several companies — including WildBlue residential internet service, NetNearU managed Wi-Fi and Engreen virtualization, to name a few — and we’ve evolved our business from a mostly product-focused structure to one with tremendous growth in future broadband services. But perhaps the most powerful reason: We’ve set our sights on becoming the world’s first global internet service provider. With this ambitious goal, we knew now was the time to sunset the Exede brand and move our teams, resources and corporate assets under one master brand. 

Viasat-new-logo-nov-17-HubSpot

The “how” is a longer story

For starters, we asked ourselves if “ViaSat” was still the right name as we expand our business both domestically and internationally. The “Sat” represented the satellite systems at the heart of our business. It represented our legacy, our people, our hard work. But did it represent our future? We have a number of growth drivers, business initiatives and technology programs that exist outside the traditional satellite-based world. We tested the name, we tested other name contenders, and we conducted trademark searches, linguistics checks and even domain name availability around the globe for the Viasat name.

So, after thoughtful evaluation and market testing – ViaSat, and its name recognition within established markets — including defense and enterprise — proved to hold valuable weight. And yes, satellites are, and will be, a big part of our business going forward. We did, however, decide to de-emphasize and lower-case the “s” in “ViaSat” to foretell a future company that remains open to new technologies, while still paying homage to our satellite communications roots.

Next was the logo and visual identity system. We looked at hundreds, of options. We looked for a color palette that would complement our broad range of markets, customer base and diverse product and service offerings. The logo had to appear serious – to inspire confidence in military leaders, for example – yet friendly enough to appeal to our customers in the home, small business, in-flight and maritime Wi-Fi arenas.

The result, we think, fits the bill in both respects.

In addition to the lower-case “s” in the logotype, we also introduced an adjacent logomark: the “signal.” It stands for a signal of change, of growth. It captures our communications growth story: from across satellite and Wi-Fi in our more traditional consumer and business-to-business markets with an icon that says “internet is here!” while also playing into the varying waveforms we support in our defense business. The signal is meant to illustrate these growing connections and the expanding opportunities within each sector.

For color, we traded-in the blue of the original ViaSat logo and the orange of the Exede brand for a wider palette of blues, greens and purples, with a logotype that will typically be rendered in dark gray. One thing you’ll see over the roll-out of our new brand identity: We sought a logo system that had an ability to modulate – across our various business sectors – to meet different market demands. Our business is dynamic, and our logo must represent this.

Our name, logo and colors are meant to speak to who we are as a company today and into the future. We’re a modern internet company with the capacity to connect the world with great, affordable communications anywhere – on the ground, in the air or at sea.


Learn more

Viasat IFC for more bandwidth, passenger satisfaction and value adds.

Explore ViaSat wireless IFE for pre-connected aircraft and put passenger experience first.

Discover AeroDocs, the smart airline document system.

Tags: logo, new, rebrand, viasat
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Google+
  • Share on Pinterest
  • Share on Linkedin
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
You might also like
Gary-Byrnes-ViaSat-HQ-Carlsbad-Arconics A Dubliner's View on Visiting the Carlsbad Campus
viasat-ireland-aircraft-software Meet ViaSat at EFB Users Forum, Vienna, June 13 - 15, 2017
AeroDocs-airline-documents-ViaSat Meet ViaSat at LHR this November - MRO and Flight Ops Conference
Arconics-ViaSat-AIX-2017-connectivity Meet Arconics at AIX 2017 - Stand 2B30, IFEC Zone, Hall B2
Arconics-a-ViaSat-company-aircraft-software-connectivity ViaSat Acquires Arconics for Added Aircraft Operations Capabilities
aix-hamburg-viasat-ifc-wireless-ife Meet Viasat at AIX 2019
Santa-Claus-Sleigh-Connectivity-Arconics-ViaSat-EFB Sleigh Connectivity Delivered to Santa Claus by ViaSat

Categories

  • Aircraft Connectivity
  • Airline Document Management
  • Corporate Announcements
  • Customers
  • Digital Document Control
  • Electronic Flight Bag
  • Events Arconics
  • In-Flight Entertainment
  • News Arconics
  • Passenger Experience
  • Uncategorized

Recent Posts

  • Viasat Aerodocs Webinar
  • World Aviation Day Webinar
  • Aviation survey
  • View our on-demand webinar and EFB Viewer app demo
  • The benefits of taking control of your airline documents with Viasat Aerodocs

Twitter Feed

Tweets by ViasatAviation

Viasat Europe

21 Charlemont Place
Dublin 2
Ireland
D02 WV10

hello.ireland@viasat.com
Tel +353 1 611 4625

Latest news

  • Viasat Aerodocs Webinar
  • World Aviation Day Webinar
  • Aviation survey

Search this site

  • Demo
  • Careers
  • About
  • Benefits
  • Events
  • Support
  • Newsroom
  • FAQs
  • Privacy Policy
© Copyright - Viasat Ireland - Enfold Theme by Kriesi
  • Products
  • Customers
  • Support
  • Contact Viasat
  • Webinar
EFB Users Forum, Singapore, Nov 14 – 16, 2017 ViaSat-EFB aix-hamburg-viasat-ifc-wireless-ife Let’s meet at AIX 2018

By continuing to use the site, you agree to the use of cookies. These cookies enhance your browsing experience. For more information, please review our Privacy Policy.

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close

Scroll to top