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MEET ARCONICS AT APEX EXPO, SINGAPORE, 24 – 27 OCTOBER, 2016

CloudStore-movies-mar-2016.pngArconics will be at Booth 926 at APEX EXPO in Singapore this October

We’ll be showing our CloudStore Wireless IFE solution. Arconics software enables the connected aircraft, with a strong focus on delivering great content to passengers’ own devices, with ancillary revenue generation and backend analytics to deliver granular insight. Uniquely among Wireless IFE software providers, Arconics is a full IFE Content Service Provider (CSP). We have excellent relationships with all the big film studios, so potentially problematic issues like Digital Rights Management (DRM) are removed from the deployment.

CloudStore Wireless IFE was recently deployed to Tigerair Australia’s international fleet in record time and the passenger uptake – and spend – has been remarkable.

Aircraft Connectivity

The Arconics connected aircraft software ecosystem helps aircraft operators increase revenues and efficiency, reduce costs and improve loyalty. Our software securely connects everyone across the airline. CloudStore Wireless IFE is driven by big data analytics, great content, flexible connectivity and the best possible passenger experience. Customised dashboards provide granular insight, measurably improve real-time decision making and generate ancillary revenues. Inflight BYOD is the future of IFE and CloudStore leads the way, from an easy-to-use backend that makes uploading content so fast and easy, through to a passenger-centric app that’s fast, lean and intuitive in use.

The Arconics airline software ecosystem is in demand by airlines across the world. Our focus is on delivering the best possible user experience, backed up by a robust backend and a scalable infrastructure. This means that our software is adaptable, running on any suitable hardware. Connectivity flexibility is also integral. We plan to maintain our position at the leading edge of software innovation by giving freedom, power and choice back to airlines.

Proven Software, Great Customers

We also provide cabin management, EFB and document management technology, integrating with avionic hardware and satellite connectivity systems. Arconics customers include Qatar Airways, Cathay Pacific, Aer Lingus, Philippine Airlines, Tigerair Australia and Ryanair.

We can’t wait to see you in Singapore!


For more information please contact:

Michael Reilly, CloudStore W-IFE Customer Success, Australia

michael.reilly@arconics.com

Tel Sydney: +61 410 59 64 74


Useful links:

Read about our CSP solution: http://blog.arconics.com/blog2/all-six-hollywood-major-studios-approve-cloudstore-wireless-ife

CloudStore W-IFE: https://www.arconics.com/wireless-ife-cloudstore/

AeroDocs Document Management System:

https://www.arconics.com/document-control-compliance-aerodocs-dms/

Arconics EFB: https://www.arconics.com/efb-eff-aerodocs/

PaxApp Cabin Management: https://www.arconics.com/airline-cabin-management-paxapp/

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Experiencing the Passenger Experience Conference

#PEC16, CCH, Hamburg, AIX Week, 4 April, 2016

IMG_0510.jpgThe Passenger Experience Conference was held in the Congress Center Hamburg on Monday 04 April, the beginning of AIX week. It’s an opportunity for AIX attendees to get together in a more relaxed environment, to learn about new ideas in the passenger experience space, to network, and to get primed for the three-day-hard-sell to come.

Virgin America and Alaska Airlines

Breaking news about the Alaska Airlines purchase of Virgin America dominated the pre-event chatter, before the day kicked off with a keynote speech from Airbus A3’s Jason Chua, who spoke about how Airbus is working hard to reinvent the flying environment so that we can regain our sense of wonder around flight. It’s true. We do take the miracles of technology for granted, too much of the time.

The opportunities around the passenger experience were discussed throughout the day. Airlines often have to choose between a higher NPS (Net Promoter Score = passenger satisfaction) or new ancillary revenue streams. This can be encapsulated by the difference between the luxury of the legacy carrier experience and the LCC experience where the passenger is bombarded with opportunities to buy. Takeaway message: Why not have both? Enhancing the marketing, delivery and value of the ancillary sales opportunity can deliver more cashflow, more passenger data and new marketing tools to the airline. The challenges include working to understand passenger behaviour and how time is needed to build up trust. Airlines also need time to build relationships with the external suppliers of paxex software, such as Arconics (we’re very easy to work with, by the way!). Finally, trust around payment methods and security, including the move to contactless payments, needs to be built.

alex-lufthansa.jpgLufthansa and Inmarsat Connectivity Case Study

In-flight connectivity was the hot topic at PEC16. All sorts of stats were bandied about (read the findings from the Arconics survey into connectivity and IFE here!), including how 20 – 50% of airline passengers connect to a wireless IFE service, spending an average of over 40 minutes connected. Lufthansa and Inmarsat presented a very interesting case study about the decisionmaking process around the choice of high speed broadband for Lufthansa’s fleet. Alexander Feuersaenger, Director of Product Management, Cabin Interiors and IFEC at Lufthansa, stated that “stable, reliable internet connection is a must-have,” and “don’t just offer a service, offer an experience.” Alexander was joined by Leo Mondale, President, Inmarsat Aviation and David Coiley, Vice President, Inmarsat Aviation.

This practical session provided valuable insights into the challenges of selecting an in-flight connectivity solution and the commercial opportunities available for airlines. Passengers want to surf the internet, stream video, download files and more using their smartphones, tablets, laptops and other wifi-enabled devices. It’s not just about the connectivity speed experienced. Research shows the key to satisfying passenger demand is reliability; essentially that the service works when it is wanted. Airlines must ensure their connectivity provider not only has the right solution today, but also has a long-term commitment to keep pace with future technology developments. 100% route coverage was also critical for Lufthansa, so Inmarsat’s idea to add ground connectivity coverage on the European Aviation Network, in partnership with Deutsche Telekom, sounded like a winning play. As bandwidth demand keeps rising, with no saturation point in sight, Inmarsat stated that the long-term roadmap of the connectivity vendor is increasingly important to airlines. The telecommunications network needs to look like the airline’s network and it’s very hard to offer a narrowband service to consumers in today’s broadband market.

In trying to analyse where the new value is coming from, it was agreed that connectivity offers multiple benefits. For example, Lufthansa is integrating other services around its connected aircraft, such as electronic flight bag, which helps to reduce the weight being carried by the aircraft, driving down operating costs. The business model needs to be constantly adjusted and connectivity brings a whole new value proposition to the passenger experience. These are exciting times!

Contactless Payments Technology

APEX told the conference about the Payment Technology Working Group, which aims to unify the airline industry’s approach to new payment technologies. You can find out more about the group’s activities by emailing Lauren Beneri at lbeneri@apex.aero. There’s been a 400% increase in ancillary revenues since 2008 with onboard purchases worth $1.8Bn in 2014, showing an 11% growth rate. Contactless payments are a big story, with NFC on mobile devices presenting interesting technology challenges. Thankfully, onboard fraud is negligible, because airline passengers must pass through multiple identity checks before getting onto the aircraft.

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IFEC and LCCs

A conference highlight for Arconics was our VP Entertainment, Michael Reilly’s appearance on the discussion panel around IFEC Solutions and Business Models for Low Cost and Regional Airlines. Michael talked about the recent deployment of Arconics CloudStore Wireless IFE to Tigerair Australia’s B737-800 aircraft, with the project going from contract to flight in less than three months – surely an industry record!

‘There’s no one-size-fits-all solution,’ said Michael, ‘in an industry still hamstrung by legacy IFE systems. Luckily, our software runs perfectly on any suitable hardware. While the content licensing models need to change to reflect the new IFE landscape, CloudStore W-IFE is completely flexible in terms of pre-and-post-flight content access and mixing free and paid content. Airlines are keen to have a single mobile app that covers the entire journey experience and Arconics has deployed this.’

ViaSat and Aer Lingus

The conference closed with an interesting discussion, Leaders in Innovation, chaired by Andrew Doyle from Flightglobal. Andrew was in conversation with passenger experience and engagement leaders from ViaSat, Aer Lingus and SITAONAIR offering their insights on how to drive innovation.

ViaSat, a global internet service provider, delivers affordable, high-speed, high-quality internet and video streaming services to nearly 700,000 US residential subscribers and more than one million air passenger devices per month. Since launching its commercial airline IFE service in 2013, ViaSat has been disrupting the industry with innovative thinking and new business models that enable streaming of movies, TV shows, music and live events, at speeds no other service provider can offer. ViaSat’s growing list of airline customers includes JetBlue, United, El Al, Virgin America and Qantas.

The primary mission of Aer Lingus (now part of IAG and an Arconics customer) is to ‘Connect Ireland to The World’ by providing customers with convenience, choice, comfort, value and seamless transfer options. Its strategy is to offer leisure and business travellers a quality core product that can be augmented through benefit-driven a la carte paid options. Most recently Aer Lingus has launched both a new mobile app and website, with a new loyalty programme, AerClub, unveiling this summer. Michelle Lee, Director of Marketing and Guest Experience at Aer Lingus, told the audience how the airline’s “big focus is on maintaining a consistently excellent guest experience.”

don-buchman-viasat.pngDon Buchman, Vice President and General Manager, Commercial Mobility at ViaSat Inc., announced ViaSat’s planned 1 Terabit-per-second satellite broadband connection. This game changing technological leap generated a discernible gasp. And when he claimed that this would also sound the death knell for embedded seatback IFE systems, some old school jaws banged off the floor. “ViaSat-3 is really going to usher in the age of no seatback,” said Buchman. “It will enable airlines to ditch seatback altogether.”

Is Seatback Really Finished?

Niall O’Sullivan, CEO of aviation software company Arconics, joined the great debate at PEC/AIX 2016. Is seatback finished?

Niall-O-Sullivan-Arconics-AIX-2016.jpg“We believe that the future of in-flight entertainment is very much about the delivery of content, choice and connectivity to airline passengers. With the deployment of enormous satellite connectivity, such as ViaSat’s planned 1 Terabit-per-second capacity, passengers will soon be able to enjoy a connected experience as good as, or better than, what they’re used to at home. Combine this level of connectivity with the high rate of smartphone and tablet usage by airline passengers – up to 100%, according to our research – and you have a future of bring-your-own-device access to the content that people want, from live TV and HD movies, to web browsing, email and social media. In a couple of years, we will look back on the age of installed seatback IFE, with its weight, complexity and cost, and wonder how we got by without the ability to access the content we want, from our own devices. Many airlines have shown strong interest in CloudStore and wireless IFE is certainly seen as the future of in-flight entertainment. We’re committed to delivering the best possible passenger experience through software and I’m confident that 2016 will be seen as the tipping point for BYOD and W-IFE. Software delivers the magic to metal and our solutions help airlines to take back the power. Our software is flexible, adaptable and delivers freedom of choice. What a great message to take from PEC 2016.”

Finally, after a day of competitors agreeing with each other about pretty much everything, some controversy, but not just for controversy’s sake. For the legacy seatback IFE makers and walled garden content providers, cocktail time couldn’t come soon enough… 

 

We look forward to #PEC17 in Hamburg next April, to see how far these developments will travel in 12 months. This is truly a time of fundamental change in the aviation industry and the Arconics software ecosystem is just getting started!

Read the results of the Arconics online survey into in-flight entertainment and connectivity here.


Image credits

Hamburg Conference Centre. Arconics studio.

Alexander Feuersaenger, Director of Product Management, Cabin Interiors and IFEC, at Lufthansa. http://www.passengerexperienceconference.com/

From left to right: Peter Sharples, Piksel; Joan Tan, Transavia; Michael Reilly, Arconics; and Niels Steenstrup, Gogo. Image credit: Maxim Sergienko. See more at: http://apex.aero/2016/04/04/flexible-solutions-make-IFEC-viable-low-cost-carriers#sthash.10iBeZL7.dpuf

Don Buchman, Vice President and General Manager, Commercial Mobility at ViaSat Inc. http://www.passengerexperienceconference.com/

Niall O’Sullivan, CEO Arconics. Arconics studio.


Tags

aircraft, airline, data, flight, connected, connectivity, big data, connected aircraft, business development, wirelesss ife, in-flight entertainment, cloudstore, arconics

 

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Mile High Wifi? Complete Our IFE/Connectivity Survey

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HELP US TO BETTER UNDERSTAND AIRLINE PASSENGERS’ IN-FLIGHT ENTERTAINMENT AND INTERNET NEEDS

We’d like to invite anyone who flies, whether for business or leisure, to help us better meet the needs of airline passengers in the 21st century. Our two minute survey is designed to discover what aspects of in-flight entertainment, wifi and internet accessibility matter most. Your input is completely anonymous and will help us to improve our understanding of the Wireless IFE market. And if you’re an airline professional who also travels in the cabin from time to time, we’d really love to hear from you!

To complete our survey, which will take no more than two minutes, just follow this link: http://goo.gl/forms/gLsSMVqlcT

Thank you!

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AIX 2016 – Meet Arconics

AIX-2016-Hamburg-ArconicsMeet Arconics at AIX EXPO 2016, Hamburg, Germany.

We’re looking forward to meeting airline industry customers and partners, and making new friends and business relationships, in Hamburg this April. AIX EXPO is the world’s leading aircraft interiors event. We plan to make some exciting announcements and will be demonstrating our innovative technology in Wireless IFE, EFB and airline document management. Will you be at AIX 2016? Let’s meet! Arconics will be at Stand 4E10 in Hall B4. Just click here and let us know when you’d like to get together.

 

AIX 2016 Show Dates

Tue 5th April: 09:00 – 17:00

Wed 6th April: 09:00 – 17:00

Thu 7th April: 09:00 – 17:00

Hamburg Messe, Germany

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IFE CloudStore Attended APEX/IFSA EXPO 2015

Productive Time in Portland!

The Arconics IFE team joined thousands more aviation professionals from the Airline Passenger Experience Association (APEX) and the International Flight Services Association (IFSA) at APEX/IFSA EXPO 2015, in Portland, Oregon, USA. EXPO took place from 28 September to 1 October. Arconics used the event to show the aviation world the unrivalled passenger experience that’s delivered by CloudStore, our wireless IFE product.

Full report on EXPO 2015 coming soon. To find out more, or to meet us at the next IFE event, you can email info@arconics.com or call us on +353 1 6114625 (Dublin) or +61 410 59 64 74 (Sydney).

Contact us today for a demo of CloudStore Wireless IFE.

Find out more about the Arconics passion for IFE content here.
More about APEX/IFSA EXPO 2015 here.

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