Overview

On the Web, you live or die by your headings. A good one makes it easier for surfers to find your text, and much more likely that they will read what you have written. A bad heading ensures that few, if any, users will find your text at all, and that those who do will be less likely to read further.

During this lesson, you will learn an efficient process for creating effective headings, plus eight quick rules. You will also work through a series of exercises and assignments to hone your skills.

After completing this lesson, you should have web-specific skills for:

	writing attention-grabbing headings that will convince and entice readers to read the rest of your text
	writing headings that will make your documents easier for web users—and search engines—to find
	applying the fundamental rules for writing headings that work