Information Center  > writing for the web > creating effective headings
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Navigating Arconics Learning

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Click the Next button to navigate onward through the lesson.
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Overview Progress 
This progress bar is used to track section progression as you move through the lesson.
The "history trail" highlights the current section and reveals the path that was followed to reach it.
Click any one of these areas and you will be brought directly to the specified destination.


Overview
Gives you the learning objectives of this lesson.
Introduction
Gives you an example of how your profitability can be increased using headings. There is also an exercise to demonstrate the importance of headings when searching on the Web.
The Process
There are five main steps to help you write an effective heading. The process takes you through each one using an example from the Web.
Do's and Don'ts
There are eight main rules to remember when writing headings. This section covers each rule and asks you to complete an exercise for each.
Assignments
You will be guided through an article and asked to highlight the most notable information, pick out keywords, and select the best heading. You will be awarded a score at the end of these assignments.
Test
Button text changes to red to distinguish the selected button from the unselected buttons. This example shows the current section is Introduction.

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