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Creating Effective Headings
Do's and Don'ts Progress
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Do’s and Don’ts for effective headings

Observe these eight rules, and your headings will grab readers and ensure that they will be drawn further into your document. We suggest you go through them sequentially. Each has an explanation and a real web example, along with an exercise for you to complete.

For more information, click each rule, and remember to refer back to them as you continue with the course.

Do

  1. Be brief
  2. Be direct
  3. Use verbs
  4. Use keywords

Don't

  1. Deceive
  2. Undersell
  3. Be clever
  4. Assume the reader knows
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